How to Write Catchy Restaurant Slogans (Effective Tips +Examples)

Do you often get jingles, songs, or other taglines stuck in your head? There is something about them, be it rhythmicity, tempo, or melody that makes you want to hum them on repeat.

A restaurant slogan should have the same effect on people. A well-crafted slogan will increase your visibility, make you stand out from the competitors, and ensure you are always on your potential client’s mind.

In this article, you will find an easy-to-follow guide for writing catchy restaurant slogans and a variety of examples you can use as inspiration.

What is a restaurant slogan?

A restaurant slogan is a short sentence that describes what makes your restaurant unique. The key is to not only make the words memorable but to also highlight a benefit clients will enjoy if they choose to order from your restaurant.

To better understand, let’s have a look at the most popular restaurant slogans:

• McDonald’s – I’m lovin’ it (We’re sure you sang the words, as they intended)
• Five Guys – Always fresh, never frozen (A big promise to differentiate them from other fast food joints)
• KFC – It’s finger lickin’ good (While they let go of their slogan during the pandemic, people still remember it)

Your restaurant’s slogan will become an almost permanent addition to your business’s name on most marketing channels, such as:

• Website: it should be the first thing clients see after the name, and before your delicious menu;
• Social media and review platforms: catchy restaurant slogans will make people instantly recognize the business they are advertising. Therefore, ensure that you add the slogan in the profile images and other posts where you invite people to your restaurant;
• Flyers: if you want to increase your restaurant’s sales, it is a great idea to distribute a flyer with a discount code for online orders. It is also the perfect place to add the slogan beside your name;
• Advertisements: for both offline and online marketing, the slogan can help potential customers have a sense of familiarity with your business;
• Location décor: such as on your windows or the wall behind your bar. You may even create a photo corner to get free advertising from people who will post with your name and slogan in the background.

6 Tips to write catchy restaurant slogans

You don’t need a restaurant slogan generator that will give you an impersonal slogan that doesn’t fully represent your business. Follow the tips below to create one of the best catchy restaurant slogans in no time:

1. Cater to your target audience

You won’t be able to get every person in your city to come to eat at your restaurant because people have different preferences in terms of cuisine and type of service. The first step is to identify your target market. We’ve created an in-depth guide for this:

Restaurant Target Market: How to Identify It and Why It Is Important for Your Business

After you know who our audience is, think about what would persuade them to visit your restaurant. Here are a couple of examples that will help you concoct catchy food slogans:

• Speed of service
• Type of ingredients, such as organic, unique
• Type of cuisine
• The atmosphere

2. Reflect your restaurant’s branding

Imagine this situation: a family-owned restaurant that prizes itself on friendliness and comfort food with the slogan “Good food, delivered fast”. It not only lacks personality, but it also makes promises that can not be kept as we are talking about a casual restaurant and not a fast-food one.

If you want to create catchy restaurant slogans, you must first brand your restaurant to ensure you maintain a unitary image across all channels that will be easily recognizable for clients.

Read more: 12 Restaurant Branding Ideas to Build a Memorable Presence

The slogan should reflect the restaurant persona you create and should also contain emotive imagery that describes a benefit and invites people to become customers.

3. Keep it very short

The main rule for catchy restaurant slogans is that they must be short. You want to be able to easily place them on images without them taking up all the place. Moreover, the shorter they are, the easier they are to remember.

Aim to keep your restaurant’s slogan below 10 words, ideally less. It will be hard to concentrate all your ideas in such few words, but this exercise will help you get to the essence of your business.

Moreover, steer clear from negative words because you don’t want people to view your business in a negative light. For example, say “Only real ingredients and natural food colorants”, not “No artificial ingredients and no fake colorants”.

4. Make it memorable

If you want to create catchy restaurant slogans, you must make them as memorable as that song you once listened to on the radio and it’s now a constant background noise in your hand.

Here are a few tips:

• Try to make it rhyme: there is a reason children are taught in rhymes, they make information easier to remember. Therefore, go for rhymes in your slogan if you can make it work;
• Think about musicality: it may not be obvious from the written words, but if you create some advertisements with sound, try to make your slogan a memorable jingle;
• Paint a picture: use descriptive words that make people envision how great their experience at the restaurant would be;
• Appeal to emotions: if you find the potential client’s soft spot, such as an aversion to frozen foods cooked in a restaurant, you just may win them over.

5. Brainstorm with your team

More heads are better than one. Invite members of your team to a brainstorming session where everyone can say what makes the restaurant special and try to put it into the few words necessary for a slogan.

You may be surprised by the different points of view coming from a server, a kitchen worker, and a manager. Together, you get a complete view of your restaurant.

If you want to use this opportunity to increase your visibility and engagement, you can try to organize a social media contest. Ask followers to come up with the best restaurant slogan and the winner gets a big reward, such as a free meal per week for two years.

6. Check for plagiarism

Some ideas get stuck in our head and we don’t realize they are not our own, but actually copied from somewhere else. This can happen when you create catchy restaurant slogans. You may come up with ideas that are very similar to existing ones.

Therefore, to prevent a plagiarism case from happening, search on Google to see if anybody else uses the same slogan or if it is too similar to local competition.

Food slogans ideas for inspiration

Sometimes, it can be hard to get started in your brainstorming process. What should you focus on? How to create an outline for the perfect restaurant slogan? We’ve come up with a few food slogan ideas that will help in your endeavor:

• Get inspired by famous food quotes: such as “Eat, pray, love”. People will immediately recognize the adaptation and they may appreciate your play on words;
• Use inviting words: like with any other powerful call to action, tell your customers clearly what you want them to do. For example “Embark on the journey of flavors”;
• Put the taste at the forefront: highlight the deliciousness of your dishes by focusing on the taste. For example, for a donut truck “Sweet as can be”;

Popular restaurant slogans examples

Are you looking for catchy Italian restaurant slogans? Or maybe catchy fast-food slogans? Get inspired to create your memorable slogan by looking over the most popular modern restaurant slogans:

• Dunkin’ Donuts – America Runs on Dunkin
• IHOP – Come Hungry, Leave Happy
• Subway – Eat fresh
• Wendy – Square’s the beef
• Arby’s – We Have The Meats!
• Taco Bell – Live Más
• Pizza Hut – No one outpizzas the hut
• In-N-Out Burger – Quality you can taste
• Burger King – Have it your way
• Dairy Queen – Hot eats, cold treats
• Olive Garden – When you’re here, you’re family
• Papa John’s – Better ingredients. Better pizza
• Chipotle – Food with integrity
• Chili’s – Fun. Fresh. Flavorful
• Waffle House – Good food fast

Final words

We hope these tips for creating catchy restaurant slogans were helpful and you will use them to create a memorable restaurant slogan for your business that will stick in everyone’s minds. Don’t forget to pair it with amazing food and exceptional customer service to get people to keep coming back.

You might also like:

• 7 Restaurant Logo Design Ideas to Craft a Highly Appealing Brand
• How to Take Advantage of Restaurant Color Psychology
• 10 Effective Ideas to Make a Restaurant Better