20 Festive Christmas Restaurant Promotion Ideas for 2024

We know that as a restaurant owner or manager, December is an extremely busy month for you. If you’re struggling with coming up with Christmas restaurant promotion ideas or if you just want to add to your existing list, you have come to the right place.

In this article, we’ll unwrap 20 ways to get your customers’ attention this holiday season and boost your sales.

1. Make it known that you are open on Christmas Eve and Christmas Day

Is your restaurant still open? Since there aren’t many restaurants open on Christmas, this is your chance to stand out in the crowd. Spread far and wide that you’re the exception. Make sure you target every possible means of communicating with your customers.

Update your website

When users visit your website, they should see that they can spend Christmas Eve or Christmas Day at your restaurant. Create a festive banner featuring traditional Christmas colors like red, green, and gold to make the announcement in style, and post it on your homepage. Even a simple “We’re open on Christmas Day!” can do the trick.

Post on social media

Most people are probably going to see you’re open on Christmas on social media, so don’t forget to come up with Christmas social media posts for each of the platforms you use. Here is an example of a festive post you can use on Facebook.

Pin your posts to prioritize them over the rest and give them more visibility.

Don’t forget to mention the restaurant hours of operation when you are open in the post, so customers know when they can visit or order from your business.

Hand out flyers

Social media might be the new and improved flyer, but let’s not completely disregard what seems like Neanderthal forms of communication just yet, okay? Give out flyers and put up posters throughout the neighborhood. Use your specials board to let passersby know that they can visit you on Christmas.

Taking the leap into the digital era, you can opt for free online Christmas invitations to reach out to your regular customers. In addition, your restaurant might be the perfect spot for those who prefer to order from their favorite menu online and enjoy a quiet, festive meal at home.

2. Take Christmas restaurant reservations

Now that you’ve convinced people spending Christmas at your establishment is the best choice, it’s time to figure out how many people to expect and where to sit them. By knowing exactly how many people you expect, you can accurately stock your pantry and prevent food waste.

That becomes easier if you take reservations and don’t allow walk-ins, at least for this holiday season.

You can also go one step further and allow customer to pre-order and pay for their food online, at the same time as booking their table. This way, clients can enjoy a better experience by being served shortly after they arrive and your servers have one less task to worry about. 

3. Upgrade your menu for the occasion & make sure you stock up on food

Most Christmas offers in restaurants are traditional, and that’s good, but it’s not enough. To draw customers in, create a to-die-for Christmas-themed menu that includes both traditional dishes and options for people for whom Christmas is just another day of the year (we call those Grinches). Here are some easy Christmas menu ideas for your restaurant that spell D-E-L-I-C-I-O-U-S.

• Herb-roasted turkey and stuffing
• Honey glazed ham
• Sour cream and cheddar baked mashed potatoes
• Cranberry-apple gravy
• Brussels sprouts with ginger and orange
• Christmas pudding
• Gingerbread topped fruitcake

Remember to also make sure you have enough of every ingredient needed to create your signature specials. You wouldn’t want to have to tell a customer you’re out of their favorite Christmas food deals.

But if you do run out, let people know the dish is no longer available. You can do so easily with the free menu creator from GloriaFood that allows you to mark items as “Out of stock”. 

If you want to run an organized business during a usually overwhelming time, the online ordering system from GloriaFood allows you to enable scheduled orders. Even if your restaurant is closed, clients can still order their food for the next day. 

This way, when you open the order-accepting app at the start of the day, you can better plan the dishes you have to prepare and ensure they all meet your quality criteria. 

Christmas buffet

Consider offering a buffet option as well, for people who want to eat something quick and on the go. You can serve dishes like:

• Wreath-shaped appetizer
• Caramelized mushroom tartlets
• Steak on sticks
• Sausage, cranberry, and chestnut rolls
• Chocolate dipped chips with festive sprinkles
• Cupcake Christmas tree

Cupcake Christmas Tree

Christmas brunch

For that sweet spot between morning and afternoon, come up with some festive Christmas brunch ideas that feature treats like:

• Glazed blueberry rolls
• Egg and ham breakfast sandwiches
• Kiwi Christmas tree
• Rudolph pancakes
• Apple pie granola

Rudolph Pancake

Vegetarian and gluten-free Christmas menu

Don’t forget to cater to everyone’s needs by including vegetarian and gluten-free dishes on your Christmas menu. Some options would be:

• Honey balsamic glazed brussels sprouts
• Pumpkin penne
• Brown and wild rice stuffing
• Flourless chocolate and pear cake

To help people who stick with this diet identify the items that are safe for them, you can use the GloriaFood menu editor to clearly mark them. 

Watch this video to learn how to easily label your menu items: 

Christmas-themed drinks

The old saying might not go Ho, Ho, Ho, and a bottle of rum, but alcoholic beverages are a must among your Christmas dinner specials. How else are your guests going to survive this holiday and chat about politics with their loud relatives for 2 hours? These Christmas-themed drinks not only look nice, but they’re also delicious:

• Christmas snowstorm margaritas
• Hot buttered rum
• Pecan pie martini

Of course, not all beverages have to be alcoholic, so brainstorm some virgin Christmas cocktail ideas as well, and don’t forget about the coffee and hot chocolate. Christmas coffee specialties are a man’s best friend when that midday slump hits hard.

Related: 10 Coffee Shop Marketing Ideas to Help You Stand out in the Crowd

Free winter menu template

This time of year, even your Christmas restaurant menu should look fancy. That’s why we’ve created this winter menu template you can download for free and customize as you wish. You can even give creative Christmas menu names to your dishes for a sprinkle of whimsy.

Download

4. Come up with unique, creative restaurant specials

To attract even the most non-traditional of customers, let your restaurant Christmas specials speak for themselves. Consider some of the following dishes:

• Christmas pizza featuring turkey, pigs in blankets, and stuffing
• Lamb meatballs with curry sauce
• White spinach pesto lasagna
• No-bake mint Oreo cheesecake pie

5. Take advantage of the latest restaurant marketing ideas and trends

Restaurant marketing is a changing landscape, which is why you have to keep up with the trends to discover the best types of promotions for restaurants this holiday season.

Christmas marketing campaign ideas

Since December is a time of giving, many of the most successful Christmas restaurant promotion ideas for the season involve gift-giving, charity, discounts, vouchers, and anything else that can spread the joy of Christmas to as many people as possible. Below, we’ll get into detail regarding each of these Christmas marketing ideas for restaurants.

Christmas social media ideas

Tap into the gold mine that is social media marketing to draw in even more customers. Check out these restaurant Christmas ideas: 

• Promote your updated Christmas restaurant menu with mouth-watering images of your new dishes and drinks. Tempt customers to visit you by describing the taste, texture, the preparation method and any other interesting facts about your new items; 

• Advertise your irresistible promotions and provide customers with a direct link to your menu so they can immediately take advantage of them; 

• Decorate your social media profiles as you would your restaurant using festive banners and profile pictures; 

• Use Instagram to post stories showcasing some of the delicious meals customers can expect; 

• Ask “this vs. that” questions like “What is your favorite Christmas dessert, pudding or pie?”; 

• Create your own hashtag and encourage customers to use it when they inevitably share photos of the food they eat at your restaurant (yes, it’s that delicious); 

• Engage your followers by asking them typical Christmas questions like who they are celebrating with, what they’re most thankful for, or what the best part of Christmas day is for them; 

• Use a social media listening tool to track and monitor your hashtags and brand mentions. 

Create your own hashtag and encourage customers to use it when they inevitably share photos of the food they eat at your restaurant (yes, it’s that delicious). Engage your followers by asking them typical Christmas questions like who they are celebrating with, what they’re most thankful for, or what the best part of Christmas day is for them. Use a social media listening tool to track and monitor your hashtags and brand mentions.

These two brands have managed to use social media to their advantage at Christmas, and the results are inspiring. Take a page out of their book for extra engagement on social media:

• Costa Coffee got Reverend Kate Bottley to taste their Chocolate Yule Log blindfolded and shared the results on Instagram stories. Partner up with influencers and get them to taste some of your dishes.
• M&M’s released a special edition Gingerbread Cookie Bites M&M’s just in time for Christmas and shared an appealing photo of them on Facebook. Plus, they provided a link to the full recipe. Consider sharing some of your recipes with the public on social media.

Social media is also a great platform for giveaways and contests, but more on that later.

Christmas bar promotions you can try

Beverages have a high profit margin, so, if you want to enjoy a great bonus this holiday season, try out these Christmas ideas for bars. Don’t shy away from implementing some Christmas bar promotion ideas to give people an extra push to order: 

• Happy hour promos every day leading up to Christmas
• Group discounts for large parties
• Fun drinking games
• Ladies drink for free evening
• Bring a special someone and you get a bottle of wine on the house

12 days of Christmas promotion ideas for your restaurant

12 days of Christmas give you 12 Christmas restaurant promotion ideas to make your customers happy. Take advantage of each and every one of them. Here are some examples of what you can do to celebrate these 12 days:

Day 1: Free dessert for people wearing a Christmas-themed mask

Day 2: 50% off all Christmas-themed drinks

Day 3: Everyone who posts a picture of your Christmas meals gets a complimentary coffee

Day 4: Customers who make reservations for Christmas Day get 10% off

Day 5: 3-for-2 appetizers

Day 6: Everyone who donates to a charity gets a coupon for a free alcoholic or non-alcoholic drink

Day 7: Open bar for people who make a reservation for Christmas Eve

Day 8: Bring a loved one and they get a complimentary dessert of their choosing

Day 9: Everyone who buys the full Christmas Day menu gets a mystery gift box

Day 10: People who subscribe to your digital newsletter get 30% off Christmas brunch

Day 11: Complimentary gingerbread for anyone wearing a Santa hat

Day 12: Free coffee voucher that you can use on January 1st with any purchase

If you need even more unique Christmas offers for restaurants, feel free to check out our article: 15 Unique Restaurant Promotion Ideas that Will Increase Loyalty in 2024. Having a wide range of Christmas restaurant promo ideas is great.

However…

6. Keep it simple with your restaurant marketing ideas for December

Holiday marketing for restaurants doesn’t have to be complicated. Especially since you don’t have a lot of time left to prepare, you should focus on simple holiday promotion ideas that capitalize on people’s emotions. This year is a particularly emotional holiday season, and people will respond better to heartfelt ideas.

Christmas is all about good feelings and positive thinking, so your Christmas restaurant promotion ideas should exude that. To get inspired, here are some simple yet effective Christmas promo taglines you could use:

• From Our Kitchen to Your Belly
• Sugar and Spice Make Christmas Nice – Delicious Christmas specials and desserts at [restaurant name]
• Christmas Just Got Cheesier – 50% off all our holiday cheese platters
• All We Want for Christmas Is You
• Christmas 2023 – Thank God for the End of the Year

Whenever you brainstorm Christmas marketing slogans, remember not to stray away from your brand’s message. Experimenting is good, but make sure you remind loyal customers why they chose you in the first place.

Read more: 12 Restaurant Branding Ideas to Build a Memorable Presence 

Catchy Christmas slogans for restaurants

Are you looking for more Christmas slogans for advertising your restaurant? Here are some ideas:

• Eat, Drink, and Jingle like you mean it!
• It’s the most wonderful time for a beer.
• Christmas food, food for the soul.
• Making your holidays sweeter.
• Donut stop believing in the spirit of Christmas!
• Warm hearts, warm cups.

7. Decorate for a Christmas themed restaurant look

When you are searching for Christmas ideas for a restaurant, you can’t skip decorating. The attention to details helps people get in the celebratory mood and persuades them to order more. 

Hang a wreath on your door

Nothing says Christmas like a winter greenery, pine cone, and berries wreath welcoming customers into your establishment.

Decorate your windows

Attract passersby with a cozy and festive window display. You can use white spray paint to draw snowflakes on your windows and hang red and green ornaments.

A great idea for restaurant Christmas décor that will encourage people to visit your restaurant is to write witty Christmas messages on your window. Use a washable marker and get inspired by these ideas:

• Ho, ho, ho! Come inside to enjoy Santa’s favorite dishes!
• The weather outside is frightful, but our food is delightful!
• Take a break from the Christmas rush and relax with a plate of hot, delicious food!

Hang fairy lights

Fairy lights are classic Christmas decorations for restaurants. Hang them everywhere, making sure you don’t go overboard. Put some on your windows, around the bar, or even hanging from the ceiling.

Bring in a Christmas tree

There’s nothing better than a Christmas tree to get you in a festive mood. Show you care about the environment by buying an artificial one that you can use for years to come, and decorate it with your staff.

Pro Tip: Take pictures of the process and post them on social media.

Put together themed centerpieces

Create a fairytale experience with Christmas decorations for restaurant tables! Centerpieces featuring candles, ornaments, berries, greenery, and pine cones are traditional choices that you can’t go wrong with. For a unique centerpiece, decorate bottles with greenery, ornaments, and fairy lights.

Enhance the festive ambiance further by hanging Christmas-themed canvas prints on your restaurant walls. These prints can be customized online, with services such as Prints4sure Canvas Prints that offer a range of options. This way, you can elevate your holiday decor.

Blast Christmas music

Last but not least, put the finishing touches on the Christmas atmosphere by putting together a festive playlist featuring beloved Christmas songs.

8. Offer Christmas restaurant deals & gift cards

Take advantage of the 12 Days of Christmas restaurant ideas to offer people who come into your restaurant unique deals and gift cards. From discounts on specific dishes to free drinks or desserts if they order the full Christmas menu, your Christmas restaurant promotion ideas won’t go unappreciated.

If you’re looking for an easy and fast way to set up Christmas restaurant promotions use the Promotions module from GloriaFood that will help you add irresistible offers to the top of your menu in seconds: 

9. Be the go-to restaurant for safe Christmas parties & events

Go beyond the dining table to create a complete holiday experience. Make your restaurant the place to be this holiday season by throwing some amazing (and safe) themed parties. You don’t even need to hold them indoors. If you have a terrace and some heaters, you can organize a Christmas party outdoors as well. Spread tables far apart and give everyone a cozy blanket to keep them warm.

People might also be looking for restaurants with private rooms this Christmas so they can have an intimate celebration with just their family. If you can offer them that, make sure to promote your Christmas party on your website and social media.

If you’re wondering how to advertise Christmas restaurant events on a budget, the easiest answer is to post them on your website, share them on social media, and spread the word offline using flyers and posters.

Here are some restaurant Christmas party restaurant ideas:

Karaoke Christmas bash

‘Tis the season to sing our hearts out even if we’re tone-deaf, and everybody has to just deal with it. Organize a karaoke party with exclusively Christmas songs and offer a free drink to everyone brave enough to sing.

Ugly Christmas sweater contest

A classic that you simply can’t go wrong with. The ugliest sweater gets a free meal and you get cheap publicity.

Secret Santa

Everyone who brings a gift will get a voucher, as well as a lovely gift from a kind stranger. We suggest a White Elephant gift exchange for fits of laughter and good cheer.

***Download our free flyer designs for these 3 holiday restaurant events and start spreading the joy!***

Read more: 15 Restaurant Event Ideas to Get Customers Through the Door

10. Organize and advertise Christmas photography promotions

People love taking photos at Christmas to remind themselves of the holiday cheer all year long. Get in on it by organizing a contest on Instagram.

Dare people to take a picture in front of your Christmas tree wearing the most Christmasy outfit they can think of. The person who gets the most likes will receive a 2-people voucher that they can use with a loved one.

To get even more from your Christmas restaurant promotion ideas, don’t forget to encourage people to use your personalized hashtag. This brings me to my next point.

11. Create your own Christmas promotion message

Overtly promotional messages won’t get you where you want to go in the long run. You want people to remember your brand, but the best way to do that is not to constantly remind them of it, but to create a Christmas marketing tagline or a hashtag that is representative of your business and the Christmas spirit.

For example, in 2016, Spotify partnered with Sonos and created the #PlaylistPotluck, in which everyone could add a song. This hashtag, together with the tagline “One home. One host. Everyone brings a dish.” was extremely successful, and you can replicate that success with some unique December promotion ideas.

Replace “playlist” with your restaurant’s name (e.g. #GloriaRestaurantPotluck) and create an event on Facebook. Encourage people to bring one dish each, with the promise you’ll be in charge of the drinks (open bar for everyone all night long featuring cocktails, long drinks, soft drinks, coffee, etc.). Sprinkle some surprises throughout the night like a raffle or a giveaway to get people excited.

Looking for Christmas pub event ideas? This will work like a charm for you too since you don’t typically serve that much food anyway. Let people bring the food and you can specialize in what you do best: cocktails.

Read more: How to Write Catchy Restaurant Slogans (Effective Tips +Examples) 

12. Host a Christmas restaurant giveaway

Everyone loves free stuff, especially around the holidays. Host a giveaway on your website or social media and offer the winner a gift basket filled with delicious Christmas goodies.

To get even more engagement, make the giveaway user-generated. To participate, users have to submit their favorite Christmas recipes. As a surprise, you can make their wish come true and cook that meal for them in your restaurant. Here are some more Christmas giveaway ideas for you:

• Gift card or voucher
• Christmas decorations
• Tickets to a local event
• Menu freebies
• Big-ticket items like electronics

13. Try out some of these Christmas contest ideas

Get people to notice your Christmas restaurant promotions by pairing them with entertaining contests that increase both visibility and engagement: 

Read more: 20 Restaurant Contest Ideas That Will Delight Your Customers 

We Make Your Wish Come True

Ask people to come into your restaurant and submit their Christmas wish into Santa’s Miracle Box. A couple of days before Christmas, draw one of the cards and make that person’s wish a reality.

Caption This

This trend has taken social media by storm, and holiday images are perfect for coming up with creative Christmas restaurant promotion ideas. Post a funny Christmas photo on your Instagram and ask people to “caption this.” The person who gets the most likes receives a discount voucher.

Walmart used a kitty on a skateboard and asked their followers to “caption this.” You can use a photo of a kid enjoying a plate of food and take the opportunity to announce your Christmas specials are kid-friendly as well.

#WorstChristmasPhoto

We all know those awkward family photos where everybody is wearing matching sweaters. Ask people to submit theirs for a chance to win a meal for everyone in the picture. AwkwardFamilyPhotos has a full archive inspired by this idea.

14. Partner up with food influencers

Food influencers have been making people drool ever since social media became a thing. This Christmas, consider partnering up with a local food influencer that can promote your brand and best Christmas food deals to their followers.

Find influencers in your area using tools like the one from Socialbakers. All you have to do is select your region, an interest (in this case, food), and click on the “Find Influencers” button.

Read more: Restaurant Influencer Marketing Guide: Tips for a Successful Collaboration 

15. Reward loyal customers & invite them to your restaurant

Even though one of your main goals should be to get new customers, it’s important to remember the old ones as well. Show them you care by sending them a Christmas card featuring a heart-warming message and an invitation to visit your restaurant for 20% off the holiday menu.

Ask them to RSVP online by making a reservation. Check out GloriaFood’s table booking system for restaurants to add the feature to your website in a matter of minutes.

Read more: How to Increase Customer Loyalty in a Restaurant 

16. Give back to front-line workers

Christmas is a time to be kind, generous, and remember those in need. One of the most effective Christmas restaurant promotion ideas involves focusing on making someone else happy. Set up a donation box for front-line workers in your restaurant and reward people who donate.

We particularly like the “buy one give one” idea that encourages customers to buy more from you knowing that every purchase they make means one purchase for someone who has been working hard ever since this pandemic began.

17. Feature your team in a fun and festive holiday video

Are you familiar with H&M’s 2016 holiday short film directed by Wes Anderson and starring Adrien Brody? Without making their brand obvious, H&M managed to create a compelling story featuring quirky characters (that just so happened to wear H&M clothes).

Although the chances of you getting Wes Anderson and Adrien Brody are slim (or maybe not?), you can shoot a holiday video yourself in which you walk around your restaurant and feature your team. Don’t forget to make the kitchen the center of attention. People will want to know what to expect when they come to dine in your establishment.

Read more: [Infographic] Video Marketing for Restaurants: How to Stand out with Unique Video Content 

18. Make your restaurant pet-friendly – #petsof(restaurant name)

Pets are family for many people, especially for those who don’t get to spend their holidays with other people. Allow customers to bring in their pets and ask for their permission to feature them on social media using the hashtag #petsof and your restaurant’s name.

This could be one of the best Christmas coffee shop ideas, especially if you add some seasonal menu items that are only available for the animals, such as Dog crackers or cat treats. 

19. Offer festive feast party packages for companies and families

Especially if your restaurant is located around office buildings, offer packages for companies that want to show their employees some appreciation. The same goes for large families that don’t feel like cooking and are looking for restaurants for Christmas parties. Offer discounts and perks like an open bar or get inspiration from the 12 Days of Christmas restaurant promotion ideas above.

20. Take advantage of the post-Christmas hype

Christmas may be over, but that doesn’t mean your restaurant holiday promotions have to be too. Keep the hype going until New Year with post-Christmas events and offers. For example: 

• Introduce a limited-edition dish that will only be available from the 26th until the 31st; 

• Gave a Last Day of the Year Sale on all your Christmas dishes. 

Read more: 10 Quick Winter Restaurant Promotions That Will Heat Up Sales 

Move Your Christmas Restaurant Promotions Online This Year

In the spirit of giving, many restaurants are offering special discounts and loyalty rewards during the Christmas season.

Whether it’s a percentage off the check, complimentary desserts, or bonus loyalty points, these restaurant promotions sweeten the deal and encourage patrons to return for more festive celebrations throughout the holiday season. All you have to do is apply them to delivery and takeout and voila – you got yourself plenty of catering promotion ideas.

Don’t have those services active yet? What are you waiting for?

Using the GloriaFood promotions module, you can create festive Christmas restaurant promotions from scratch and display them on your website and at the top of your online menu. All you need to do is go to your restaurant dashboard -> Marketing Tools -> Self-made promos and add a new one, like this:

After you create and publish the promo, your customers will see it in your menu, like this:

There are always going to be people that don’t enjoy or don’t have time for cooking and your restaurant can be a life saver during the holidays. By implementing some great promotions, you can be the first option when clients search for restaurant Christmas dinner to go!

That’s a Wrap

Whatever your budget or time limit, you can find a couple of Christmas restaurant promotion ideas that work for your business. The important thing is to get creative and come up with a marketing plan that will both draw old customers to your food and entice new ones to give it a try.

Remember, the best Christmas restaurant promotions offer a perfect blend of traditional flavors, innovative dishes, and festive experiences.

Tradition is important, but keep an open mind and experiment with out-of-the-box restaurant marketing ideas for December to give your customers an unforgettable Christmas experience.