Partner, Partner, Partner & Convert
Should I partner with food portals even if I pay a commission for every order?
To make more loyal customers also means to get new customers. So it’s good to be part of any marketplace as long as you don’t lose yourself in there. Do not exclude new customer attraction tactics however, once you got a new customer use retention actions to make them stick.
Ups and downs of working with “many-restaurants listing” partners
Mobile food directories (e.g. GrubHub, Just eat, etc) are a great way to get new customers but once you reach out to those clients you don’t have to let them go back just hoping that they will order from you again tomorrow. Those listing food sites are crowded and competitive, most of the time you can generate orders just by doing aggressive promotions of 30% off or so. However, a customer coming to you on a promotion would most likely order tomorrow on another promotion from a similar restaurant. You cannot make profits just by serving promotional orders everyday.
Why to bring the new clients on my website?
So work with anyone that can bring you new customers, but pay attention to exclusivity and other terms that can make you captive. At the end of the day, for the visitors of those food portals, you are just a line on a page with 30-50 names. And every day you have to pay with discounts or cold cash to get listed higher or lower. It’s like becoming a start-up Cinderella every morning and...that’s not a way to grow.
How to bring new clients on my website?
You have to work your way up into the minds of those clients using various loyalty incentives, differentiating and trying to get those clients more on your website than on the food portal profile.
With GloriaFood you can have this outcome without doing anything extra. Just set-up your GloriaFood ordering system, send people on your site and everything else comes naturally. Before you know it your clients will start using a mobile ordering app on which YOU are always their first choice!